ONLINE PRESS KIT
With our Online Press Kit service we can cost-effectively host your trade show marketing collateral online that will make an impact on the media and your target audiences during an event. Ditching paper collateral saves time, money, trees and frees up valuable booth space.
The Online Press Kit hosts your company’s product information, white papers, news releases, logos, images, videos and other supporting materials and will be available for the media and interested business leads, 24/7. VPO promotes your Online Press Kit news to our extensive, industry-specific international media lists and sends you reports containing data on how viewers interacted with your press kit content.
PRESS KIT OPTIONS
Below are our 3 available online press kit levels:
 |
 |
 |
| Micro | Standard | Premium |
|---|---|---|
| Keep Your Event News Top-of-Mind | Reach Audiences through Multiple Channels | Engage Media & Clients with Brand Experience |
PRESS KIT COMPARISON CHART
| Micro | Standard | Premium | |
|---|---|---|---|
| US Pricing | $425 | $725 | $1025 |
| Design | |||
| Logo, company description and contact info display | ✔ | ✔ | ✔ |
| Choice of Design Template | ✔ | ✔ | |
| Photo Slide Show | ✔ | ||
| Document Posting | |||
| # of Documents | 3* | 6* | 10* |
| Ability to post multimedia | ✔ | ✔ | ✔ |
| Ability to post multimedia with news releases | ✔ | ✔ | |
| Social/Content Distribution | |||
| Social sharing buttons on press kit | ✔ | ✔ | ✔ |
| RSS feed for news releases | ✔ | ✔ | ✔ |
| Email Alerts sent when news releases are posted to your press kit | ✔ | ✔ | ✔ |
| Weekly Reports containing data on your press kit views | ✔ | ✔ | ✔ |
| Company Social media feed display | ✔ | ✔ | |
| Auto post press kit content to company social accounts | ✔ | ✔ | |
| Lead Generation form for easy lead gathering or addition of call to action buttons | ✔ | ||
| SEO | |||
| Mobile friendly viewing (responsive design) | ✔ | ✔ | ✔ |
| Special SEO Optimization Tools | ✔ | ||
| Customized URLs for each press kit page | ✔ | ||
*Additional documents can be purchased for each option for $80 per file.
ONLINE PRESS KIT + NEWS RELEASE DISTRIBUTION PACKAGES
In addition to hosting your trade show marketing collateral in an online press kit, you can also distribute your trade show news to thousands of media, websites and trade publications through PR Newswire, the world’s largest distribution network.
Combine a Standard Online press kit with a PR Newswire distribution by purchasing one of the following packages:
| Web Visibility - $825 | National Exposure Package - $1325 | Multimedia Exposure Package - $2025** | |
|---|---|---|---|
| Standard Online Press Kit | ✔ | ✔ | ✔ |
| 1 PR Newswire Release | |||
| Distribution to 4,000 + websites | ✔ | ✔ | ✔ |
| Distribution to major newspapers, television, radio and trade magazines in all 50 states and PR Newswire For Journalists | ✔ | ✔ | |
| Multimedia | |||
| Photo, video, PDFs, audio, logos (up to 3). Photos, logos and videos are embedded into the release. | ✔ | ||
| Add-ons | |||
| Basic Photo or Video - $360 | O | O | |
| Placed Media Activation - $400 | O, Requires Image Add-on | O, Requires Image Add-on | O |
O = Optional.
**Additional multimedia assets can be added to this package for $299 per asset.
