ONLINE PRESS KIT
With our Online Press Kit service we can cost-effectively host your trade show marketing collateral online that will make an impact on the media and your target audiences during an event. Ditching paper collateral saves time, money, trees and frees up valuable booth space.
The Online Press Kit hosts your company’s product information, white papers, news releases, logos, images, videos and other supporting materials and will be available for the media and interested business leads, 24/7. VPO promotes your Online Press Kit news to our extensive, industry-specific international media lists and sends you reports containing data on how viewers interacted with your press kit content. Below are our 3 available online press kit levels:
| Micro | Standard | Premium | |
|---|---|---|---|
| Pricing | $425 | $725 | $1025 |
| Design | |||
| Logo, company description and contact info display | ✔ | ✔ | ✔ |
| Choice of Design Template | ✔ | ✔ | |
| Photo Slide Show | ✔ | ||
| Document Posting | |||
| #of Documents* | 3 | 6 | 10 |
| Ability to post multimedia | ✔ | ✔ | ✔ |
| Ability to post multimedia with news releases | ✔ | ✔ | |
| Social/ content distribution | |||
| Social sharing buttons on press kit | ✔ | ✔ | ✔ |
| RSS feed for news releases | ✔ | ✔ | ✔ |
| Email Alerts sent when news releases are posted to your press kit | ✔ | ✔ | ✔ |
| Company Social media feed display | ✔ | ✔ | |
| Auto post press kit content to company social accounts | ✔ | ✔ | |
| Lead Generation form for easy lead gathering or addition of call to action buttons | ✔ | ||
| SEO | |||
| Mobile friendly viewing (responsive design) | ✔ | ✔ | ✔ |
| Special SEO Optimization Tools | ✔ | ||
| Customized URLs for each press kit page | ✔ | ||
*Additional documents can be purchased for each option for $80 per file
ONLINE PRESS KIT + NEWS RELEASE DISTRIBUTION PACKAGES
In addition to hosting your trade show marketing collateral in an online press kit, you can also distribute your trade show news to thousands of media, websites and trade publications through PR Newswire, the world’s largest distribution network.
Combine a Standard Online Press Kit with a PR Newswire distribution by purchasing one of the following packages:
European Exposure Package - $1775
Includes
Standard Online Press Kit
Plus, a PR Newswire Western Europe press release*, which includes:
• Full text translation and delivery in English, French, German and Spanish
• Distribution to major general media including print and broadcast via national news agencies**
• Includes one free trade category distribution
• Post show reports
*News release up to 500 words. Each additional 100 words charged at $450.
**Countries include: UK , Ireland, Belgium, France, Germany, Austria, Spain, Switzerland, Italy, Netherlands, Greece, Portugal, Sweden, Norway, Denmark, Finland
Global Web Visibility - $1105
Includes
Standard Online Press Kit
Plus, a PR Newswire Global WebMax Plus release, which includes:
- Distribution to regional, general news, financial and industry specific sites in Europe, Asia, India and Africa and to 4,450+ US web sites, online newspapers etc.
- One image or logo included in the release, which will render with the release on prnewswire.com, prnewswire.co.uk and prnasia.com.
- International ReleaseWatch™ Report which provides links in English to your actual press release as it appears on a select group of web sites
- Click here to find the Europe and Asia distribution list.
Multimedia Exposure Package - $2,025
Includes
Standard Online Press Kit
Plus:
- 1 US National (up to 800 words) release with three multimedia assets: Videos, photos, PDFs, audio, or logos*
- Assets will be embedded on your release on prnewswire.com AND on up to 2,500 downstream sites rendering your news
- 1 Image displayed on the Times Square sign in Times Square via PR Newswire’s partnership with Branded Cities
* Average turnaround time is between 3-4 hours
Extras:Add Multimedia Extend engagement by adding an image or video to your release that will be embedded on the release and appear on up to 2,500 websites that display PR Newswire content
Add media monitoring Track your print, online, social and broadcast media coverage through Media Vantage clipping: - News Monitoring*** ***Media Vantage News Monitoring includes monitoring of up to 3 key words for 30 days and a summary report |
| Global Web Visibility - $1105 | European Exposure Package - $1775 | Mulitmedia Exposure Package- $2025** | |
|---|---|---|---|
| Standard Online Press Kit | ✔ | ✔ | ✔ |
| 1 PR Newswire Release | |||
| Distribution to websites in Europe and Asia and to 5,000+ US web sites | ✔ | ✔ | |
| Distribution to 16 countries with full text translation and delivery in English, French, German and Spanish | ✔ | ||
| Multimedia | |||
| 1 Photo (appears as a link in the release – not embedded) | ✔ | ||
| Photo, video, PDFs, audio, logos (up to 3). Photos, logos and videos are embedded into the release. | ✔ | ||
| Add-ons | |||
| Basic Photo or Video - $325 | O | O | |
| Media Vantage Clipping - $350 | O | O | O |
O= optional
**Additional multimedia assets can be added to this package for $315 per asset
